The EduTone Value Added Reseller (VAR) Partner Program

The EduTone VAR Partner Program is a value-based channel model that gives consideration beyond purchase volume. The program has a scalable architecture which allows EduTone to drive new opportunities with VAR Partners globally and across business models. This approach — along with clear, rational requirements and differentiation between VAR Partner segments — makes it easy to partner with us.

The VAR Partner Program offers profitability and market-share growth throughout the Educational Enterprise, and also provides product and service specialization opportunities, tools, and resources. Product/Solution specialization opportunities allow you to focus on specific areas of EduTone’s expanding solutions portfolio in the areas of:

  • ET Persona tablets and associated infrastructure
  • EduTone Xchange Platform
  • Social Network Infrastructure

Services Specializations reflect EduTone’s core value proposition: offering partners the best solution opportunities in the Education  industry. Services specialization allow you to build margin-rich service practices that correspond to your EduTone solutions portfolio. The EduTone Services portfolio is focused on the following areas:

A. Physical Infrastructure:

  • Access Devices
  • Wireless Networks
  • Security & Access Policy (Firewall + Passport)

B. Virtual Infrastructure:

  • Cloud Hosting (Private or Public)
  • Application Integration & Interoperability
  • On-demand Provisioning (Users and Services)

C. Social Infrastructure:

  • Enterprise Social Media Portal
  • Digital Content Repository for sharing
  • Local, Regional & Global Communities

The EduTone VAR Partner Program is supported by a comprehensive training program organized into two major categories:

  • EduTone Sales Associate (ETSA) for sales professionals
  • EduTone Sales Specialist (ETSS) for sales engineers and technology professionals

Requirements

To qualify as an EduTone Reseller Partner, your business must provide the following:

Item

Description

Sales Model
  • Have outbound sales representatives
  • Practice a face-to-face selling model
Pre-Sales Support
  • Provide end users with pre-sales support
  • Provide end users with networking design, configuration, and troubleshooting
Services and Support
  • Resell EduTone branded services and earn a commission
  • Offer standard installation and configuration services, directly
  • Handle all aspects of the support contract renewal with the end user
Complementary Products
  • Sell complementary products and services
  • Derive a good portion of your overall revenue from sales of complementary products to end users in the Education Market

A business will not meet the EduTone Reseller Program requirements for added value if any of the following is true:

  • The business does not meet the above criteria.
  • The business provides only telesales, any catalog sales, or sales over the Internet.
  • The business only provides financing options or sales over auction websites on the Internet.

To join EduTone’s Value Added Reseller program click here.

Benefits of Our Program

Apply for a Partnership That Will Foster New Business Opportunities.
In competitive marketplaces, your company needs to quickly respond to changes and new trends, in order to open opportunities and build long-term growth. EduTone has a variety of next-generation personalized learning services, solutions and resources that will leverage the differentiators in your offerings. A partnership with EduTone leads to:

  • Increasing the value of your sales proposition, delivering industry-leading solutions with a stream lined ordering process
  • Expanding your market reach and revenue with target audiences of hundreds of thousands of customers
  • Building specialization with EduTone’s broad portfolio through enablement resources designed to efficiently train and equip your staff
  • Growing your business through a multilevel partner program that is built to align with your goals and objectives.

EduTone is fundamentally transforming the way its customers and partners are developing business. Engage with EduTone and open gateways to a wealth of business opportunities.   Join Now

Frequently Asked Questions

1. Marketing support: What marketing material and support will the reseller receive?

  • Answer: EduTone designs and distributes a variety of product flyers, brochures, etc. that can be downloaded from the web.  Documents will allow for partner co-branding. Other material such as logos, letter heads, proposal templates and lead generation tools, price sheets etc., will be available through password controlled access to the Reseller web on edutone.com. EduTone will make best effort to include partners in the relevant trade shows nd online marketing activities such as PR, blogs, advertising etc.  Custom Go To Market programs can be designed between EduTone and Resellers

2. Distribution Rights and Territory Exclusivity: How large of a territory will each reseller be allowed to work with?

  • Answer: EduTone Authorized Resellers in the USA have the right to market and sell product in all 50 states. EduTone understands, however,  that most Resellers will market and sell the EduTone products in their immediate service area as defined by the Reseller.  EduTone will use its discretion in determining how many resellers to put in a particular geographic area.  That would depend on factors such as capabilities breadth of the reseller, availability of sales and technical resources, size of the market etc.  EduTone will ensure there are enough resellers in a particular area to meet customer demand and icrease Resellr’s sales amd profitability.

3. Pricing: Will EduTone work and support distributor with bulk pricing or volume orders? Will there be flexibility in mark ups or mark downs of products? Will resellers receive discounted or free demos to showcase to potential clients?

  • Answer: Yes to all pricing questions above.  Discounts and levels will vary.
4. Type of Agreement: What type of re-seller agreement do you have in mind (authorized, preferred, strategic, non-exclusive, value added…).
  • Answer: It is an Authorized Value-added Agreement.
5. Profit Margin: What type of profit margins will be afforded the resellers? Will there be annual quotas to meet?
  • Answer: There is a minimum of $50K per year purchase guideline.  It is a very low purchase threshold and should be easily achieved by the Resellers.  There are no inventory requirements.
6. Annual Expectations: Will there be stock options or profit sharing if manufacture reaches high level sales or end of year profit or sales expectations, due re-seller strength?
  • Answer: EduTone ensures the Resellers are profitable with reasonable discounts and revenue sharing on subscription products.  Sales accelerators will be available.
7. Insurance: Because a tablet is involved and it will be in the hands of pre-teens and teen, what type of liability insurance will EduTone carry or will the reseller be required to carry limited liability or General liability insurance, or Error and Omission?
  • Answer: The Reseller is required to carry its own insurance on all levels as part of being in business.  Product Warranty is offered directly through the manufacturer.  EduTone will offer optional extended warranty and damage/loss replacement insurance.
8. Support: What type of warranty, tech support or customer service support will EduTone offer the consumer or customer base, be it public entity or private.
  • Answer: EduTone will offer a 1 year manufacturer’s limited warranty and optional for fee extended warranty and insurance.  Resellers are responsible for managing the warranty with their customers.  EduTone will create the processes to streamline warranty management.  Customer support is offered via web and email.  Telephone support is available for additional fees.
9. Software Support: Will EduTone handle all software and firmware enhancements, rollouts for the ET Persona tablets?
Answer: Yes as it related to EduTone’s software and third party connectors.
10. Training: Will EduTone provide next generation product training and will they make readily available product overview for older products? Will EduTone provide customer training after the sale?
  • Answer: EduTone will offer both sales and technical training to its Resellers as part of the authorization process.  The Reseller is responsible for post sale support to their customers.  Reseller can hire EduTone to offer that service to their customer if they did not have the support capabilities.
11. Order Placement Process: How will district orders be placed and fulfilled? Will reseller need to become a district vendor throughout assigned territory?
  • Answer: Reseller needs to develop its own process with their customer.  EduTone will have a simple process for ordering its products utilizing an online partner catalog of services.
12. Sales Payouts: Will the reseller agreement be based on quarterly payout, monthly commissions or other methods?Answer: The Reseller will order hardware products from EduTone at their pre-determined discount and pay EduTone within 30 days of purchase.  When the Reseller sells a subscription service, the agreed upon software discount will be sent to the Reseller on a quarterly basis.  EduTone will offer Reseller access to monitoring tools on the software revenue coming from their customers.
13. Reseller Contributions: Will there be any initial investment or capital commitment by potential re-sellers?
  • Answer: A minimum investment for acquiring demo products and advanced training/certification.
14. Renewal Fees: Will there be an annual fee to renew reseller agreements?
  • Answer: No
15. Reseller Agreement Length: What will be the length of reseller agreement?
  • Answer:  It is a one year contract that automaticall renews every 12 months unless either party cancels the agreement as per the terms of the EduTone Authorized Reseller Agreement
16. Sales Leads and Market Presence: Will EduTone consistently devote marketing and advertising dollars to generate leads for re-seller and to also keep a strong market presence?
  • Answer: EduTone will exert best effort to ensure ut maximizes market awareness of its products and Resellers and will pro-actively drive sales leads to its qualified resellers. Joint demand generation activities can be designed and implemented.

To join EduTone’s Value Added Reseller program click here.

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